Index
ISBN: 978-1-78754-829-9, eISBN: 978-1-78754-828-2
ISSN: 1548-6435
Publication date: 3 July 2018
Citation
(2018), "Index", Innovation and Strategy (Review of Marketing Research, Vol. 15), Emerald Publishing Limited, Leeds, pp. 339-348. https://doi.org/10.1108/S1548-643520180000015014
Publisher
:Emerald Publishing Limited
Copyright © 2018 Emerald Publishing Limited
INDEX
- Prelims
- Conceptual Papers
- Strategic Decision Making in an Information-Rich Environment: A Synthesis and an Organizing Framework for Innovation Research
- Successive Innovation in Digital and Physical Products: Synthesis, Conceptual Framework, and Research Directions
- Customer Involvement in Innovation: A Review of Literature and Future Research Directions
- Assessing the Relative Impact of Major Sources of Innovation on the Brand Equity of a Firm
- Innovation, Innovation Strategy, and Strategic Innovation
- Empirical Papers
- Market Foresight and New Product Outcomes
- Design, Emotions, and Willingness to Pay
- Design Orientation and New Product Performance
- The Business Performance Outcomes of Market Orientation Culture and Behaviors
- Drivers of Performance of Privately Owned, Rapid-Growth Firms: A Reconceptualization of the Trust–Commitment Model of Relationship Marketing
- Previous Volume Contents
- Index