Little research has been undertaken on private firms. This study addresses this knowledge gap. The modified trust–commitment relationship marketing model that emerged from the data had not been utilized to date in the field of rapid-growth firms and it provides an integrating theory that explains the performance of rapid-growth private firms.
The author wishes to thank Grant Thornton LLP for the financial and professional support it provided. Without this support, this study would not have been possible. Professor Eddy Ng, Manning Chair, Rowe School of Business, Dalhousie University, is also thanked for his support and sourcing of some of the background literature presented in this chapter.
Cunningham, P. (2018), "Drivers of Performance of Privately Owned, Rapid-Growth Firms: A Reconceptualization of the Trust–Commitment Model of Relationship Marketing", Innovation and Strategy (Review of Marketing Research, Vol. 15), Emerald Publishing Limited, pp. 283-319. https://doi.org/10.1108/S1548-643520180000015013Download as .RIS
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