Implementation of an idea, value creation, and use of relevant knowledge and resources are used as constituent elements in the proposed definitions of innovation, product innovation, business model innovation, marketing innovation, and strategic innovation.
Varadarajan, R. (2018), "Innovation, Innovation Strategy, and Strategic Innovation", Innovation and Strategy (Review of Marketing Research, Vol. 15), Emerald Publishing Limited, pp. 143-166. https://doi.org/10.1108/S1548-643520180000015007Download as .RIS
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