We provide a systematic review of the rapidly growing empirical research on customer involvement in innovation. We evaluate key points of differences in the literature and offer a synthesis that helps identify opportunities for future research.
Cui, A. and Wu, F. (2018), "Customer Involvement in Innovation: A Review of Literature and Future Research Directions", Innovation and Strategy (Review of Marketing Research, Vol. 15), Emerald Publishing Limited, pp. 63-98. https://doi.org/10.1108/S1548-643520180000015005Download as .RIS
Emerald Publishing Limited
Copyright © 2018 Emerald Publishing Limited