This chapter introduces a new taxonomy to classify four approaches for making strategic decisions in an information-rich environment, and extends that framework to the innovation realm. This framework aims to prompt researchers to explore important topics that exist at the intersection of innovation, marketing strategy, and managerial decision making in an information-rich environment.
Bharadwaj, N. (2018), "Strategic Decision Making in an Information-Rich Environment: A Synthesis and an Organizing Framework for Innovation Research", Innovation and Strategy (Review of Marketing Research, Vol. 15), Emerald Publishing Limited, pp. 3-30. https://doi.org/10.1108/S1548-643520180000015003Download as .RIS
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