TY - CHAP AB - VL - 14 SN - 978-1-78714-491-0, 978-1-78714-492-7/1548-6435 DO - 10.1108/S1548-643520170000014016 UR - https://doi.org/10.1108/S1548-643520170000014016 PY - 2017 Y1 - 2017/01/01 TI - Previous Volume Contents T2 - Qualitative Consumer Research T3 - Review of Marketing Research PB - Emerald Publishing Limited SP - 257 EP - 272 Y2 - 2024/04/25 ER -