TY  - CHAP
AB  - AbstractOriginality/value
The chapter reveals the factors shaping the consumption of convenience products. The presented findings are important to academics researching convenience consumption and practitioners producing and distributing convenience products.
VL  - 14
SN  - 978-1-78714-491-0, 978-1-78714-492-7/1548-6435
DO  - 10.1108/S1548-643520170000014012
UR  - https://doi.org/10.1108/S1548-643520170000014012
AU  - Scheiben Carolin
AU  - Holthoff Lisa Carola
PY  - 2017
Y1  - 2017/01/01
TI  - Convenience Orientation in the 21st Century: Qualitative Insights from Interviews with Consumers and Marketing Professionals
T2  - Qualitative Consumer Research
T3  - Review of Marketing Research
PB  - Emerald Publishing Limited
SP  - 175
EP  - 206
Y2  - 2021/03/08
ER  -