Convenience Orientation in the 21st Century: Qualitative Insights from Interviews with Consumers and Marketing Professionals
ISBN: 978-1-78714-492-7, eISBN: 978-1-78714-491-0
ISSN: 1548-6435
Publication date: 1 August 2017
Abstract
Originality/value
The chapter reveals the factors shaping the consumption of convenience products. The presented findings are important to academics researching convenience consumption and practitioners producing and distributing convenience products.
Keywords
Citation
Scheiben, C. and Holthoff, L.C. (2017), "Convenience Orientation in the 21st Century: Qualitative Insights from Interviews with Consumers and Marketing Professionals", Qualitative Consumer Research (Review of Marketing Research, Vol. 14), Emerald Publishing Limited, pp. 175-206. https://doi.org/10.1108/S1548-643520170000014012
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:Emerald Publishing Limited
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