Given the level of public interest in organized retailers and subaltern consumers, there has been surprisingly little research on both foreign- and domestic-organized retailers’ impact on traditional small size grocers and subaltern consumers. In addition, sociocultural and moral aspects of retailing and consequences of retailing activities, particularly, on subaltern consumers have not been fully explored.
Tugba Kocabiyik, E. (2017), "Subalterns Approach to Chain Supermarketization: Modern Grocery Retailers Versus Independent Small Grocers", Qualitative Consumer Research (Review of Marketing Research, Vol. 14), Emerald Publishing Limited, Bingley, pp. 95-110. https://doi.org/10.1108/S1548-643520170000014008
Emerald Publishing Limited
Copyright © 2017 Emerald Publishing Limited