TY  - CHAP
AB  - Purpose This study is set out to assess the country of origin effect on Turkish consumption practices in order to provide a richer context for its formation process.Methodology/approach The research is exploratory and interpretative in nature. It follows a qualitative design with in-depth analysis of consumption experiences by utilizing semi-structured interviews.Findings The research shows that country of origin effect is product specific, and when it exists, it has an essential effect on product evaluations. It reveals that the country of origin effect is intrinsically constituted with the individual perceptions of and attitudes toward brands, countries, and past experiences, and it is extrinsically constituted with socially created perceptions by media, marketplace myths, and popularity.Originality/value This research investigated country of origin effect in a specific context of a developing country with a qualitative methodology. Unlike the existing literature, this study analyzes consumers’ actual purchase decisions in different product categories. Country of origin effect is found to be formed by individual and societal factors.
VL  - 14
SN  - 978-1-78714-491-0, 978-1-78714-492-7/1548-6435
DO  - 10.1108/S1548-643520170000014005
UR  - https://doi.org/10.1108/S1548-643520170000014005
AU  - Genç Burcu
AU  - Gül Bayraktaroğlu Ayşe
PY  - 2017
Y1  - 2017/01/01
TI  - Exploring the Country of Origin Effect: A Qualitative Analysis of Turkish Consumption Practices☆
T2  - Qualitative Consumer Research
T3  - Review of Marketing Research
PB  - Emerald Publishing Limited
SP  - 25
EP  - 50
Y2  - 2024/04/24
ER  -