Our work is designed to be provocative; it articulates reasons why business efforts in environmental sustainability do not scale to meaningful impact upon our planet and explores theoretical lenses by which those efforts could be more impactful.
The first author thanks the University of Montana for funding her sabbatical to pursue this research and feedback from research presentations at the University of Montana, University of Arizona, University of Illinois, University of Stockholm, University of Wyoming, and Montana State University. In addition, helpful comments by Justin Angle and Naresh Malhotra have improved this chapter.
Mohr, J.J., Price, L.L. and Rindfleisch, A. (2016), "Marketing’s Quest for Environmental Sustainability: Persistent Challenges and New Perspectives", Marketing in and for a Sustainable Society (Review of Marketing Research, Vol. 13), Emerald Group Publishing Limited, pp. 29-59. https://doi.org/10.1108/S1548-643520160000013010Download as .RIS
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