Brand Meaning Management
ISBN: 978-1-78441-932-5, eISBN: 978-1-78441-931-8
Publication date: 2 May 2015
Citation
(2015), "Brand Meaning Management", Brand Meaning Management (Review of Marketing Research, Vol. 12), Emerald Group Publishing Limited, Leeds, p. i. https://doi.org/10.1108/S1548-643520150000012013
Publisher
:Emerald Group Publishing Limited
Copyright © 2015 Emerald Group Publishing Limited