Brand Remixing: 3D Printing the Nokia Case
ISBN: 978-1-78441-932-5, eISBN: 978-1-78441-931-8
ISSN: 1548-6435
Publication date: 2 May 2015
Abstract
Originality
We identify and label an important emerging branding practice (i.e., brand remixing). This practice has the potential to dramatically alter the branding landscape.
Keywords
Citation
Rindfleisch, A. and O’Hern, M. (2015), "Brand Remixing: 3D Printing the Nokia Case", Brand Meaning Management (Review of Marketing Research, Vol. 12), Emerald Group Publishing Limited, pp. 53-81. https://doi.org/10.1108/S1548-643520150000012003
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:Emerald Group Publishing Limited
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