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Brand Remixing: 3D Printing the Nokia Case

Aric Rindfleisch
Matthew O’Hern

Brand Meaning Management

ISBN: 978-1-78441-932-5, eISBN: 978-1-78441-931-8

ISSN: 1548-6435

Publication date: 2 May 2015

Abstract

Originality

We identify and label an important emerging branding practice (i.e., brand remixing). This practice has the potential to dramatically alter the branding landscape.

Keywords

  • 3D printing
  • Thingiverse
  • Branding
  • Brand community
  • Co-creation
  • Remixing

Citation

Rindfleisch, A. and O’Hern, M. (2015), "Brand Remixing: 3D Printing the Nokia Case", Brand Meaning Management (Review of Marketing Research, Vol. 12), Emerald Group Publishing Limited, pp. 53-81. https://doi.org/10.1108/S1548-643520150000012003

Download as .RIS

Publisher

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Emerald Group Publishing Limited

Copyright © 2015 Emerald Group Publishing Limited

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