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Brand Remixing: 3D Printing the Nokia Case

Aric Rindfleisch
Matthew O’Hern

Brand Meaning Management

ISBN: 978-1-78441-932-5, eISBN: 978-1-78441-931-8

ISSN: 1548-6435

Publication date: 2 May 2015

Abstract

Originality

We identify and label an important emerging branding practice (i.e., brand remixing). This practice has the potential to dramatically alter the branding landscape.

Keywords

Citation

Rindfleisch, A. and O’Hern, M. (2015), "Brand Remixing: 3D Printing the Nokia Case", Brand Meaning Management (Review of Marketing Research, Vol. 12), Emerald Group Publishing Limited, pp. 53-81. https://doi.org/10.1108/S1548-643520150000012003

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Emerald Group Publishing Limited

Copyright © 2015 Emerald Group Publishing Limited

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