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Shopper Marketing and the Role of In-Store Marketing

ISBN: 978-1-78441-001-8, eISBN: 978-1-78441-000-1

Publication date: 2 September 2014

(2014), "Shopper Marketing and the Role of In-Store Marketing", Grewal, D., Roggeveen, A.L. and NordfÄlt, J. (Ed.) Shopper Marketing and the Role of In-Store Marketing (Review of Marketing Research, Vol. 11), Emerald Group Publishing Limited, Leeds, p. iii. https://doi.org/10.1108/S1548-643520140000011016

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Emerald Group Publishing Limited