TY  - CHAP
AB  - 
VL  - 11
SN  - 978-1-78441-001-8, 978-1-78441-000-1/1548-6435
DO  - 10.1108/S1548-643520140000011013
UR  - https://doi.org/10.1108/S1548-643520140000011013
PY  - 2014
Y1  - 2014/01/01
TI  - Series Introduction: Building Accumulated Knowledge and Focusing on Needed Research
T2  - Shopper Marketing and the Role of In-Store Marketing
T3  - Review of Marketing Research
PB  - Emerald Group Publishing Limited
SP  - xiii
EP  - xv
Y2  - 2024/04/23
ER  -