TY - CHAP AB - VL - 11 SN - 978-1-78441-001-8, 978-1-78441-000-1/1548-6435 DO - 10.1108/S1548-643520140000011012 UR - https://doi.org/10.1108/S1548-643520140000011012 PY - 2014 Y1 - 2014/01/01 TI - Previous Volume Contents T2 - Shopper Marketing and the Role of In-Store Marketing T3 - Review of Marketing Research PB - Emerald Group Publishing Limited SP - 209 EP - 220 Y2 - 2024/04/25 ER -