Originality/value of chapter – This chapter extends existing literature on value through reconciliation of various theoretical literatures in management, marketing, philosophy and economics. Notably, it highlights implicit assumptions in philosophy, chronology and consciousness of value and their potential limitations. It proposes an integrative framework that can be used for understanding the future of marketing and new business models.
Ng, I.C.L. and Smith, L.A. (2012), "An Integrative Framework of Value", Vargo, S.L. and Lusch, R.F. (Ed.) Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing (Review of Marketing Research, Vol. 9), Emerald Group Publishing Limited, Bingley, pp. 207-243. https://doi.org/10.1108/S1548-6435(2012)0000009011
Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited