Originality/value of chapter – This chapter addresses the gap in our understanding of how customer involvement in business-to-business networks may influence learning, value cocreation, and innovation. This chapter makes an important contribution to research in the field in that it investigates how the inclusion of the customer in business networks alters current assumptions and practices.
Peters, L.D. (2012), "The Role of the Knowledgeable Customer in Business Network Learning, Value Creation, and Innovation", Vargo, S.L. and Lusch, R.F. (Ed.) Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing (Review of Marketing Research, Vol. 9), Emerald Group Publishing Limited, Bingley, pp. 127-169. https://doi.org/10.1108/S1548-6435(2012)0000009009Download as .RIS
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