The Nature and Understanding of Value: A Service-Dominant Logic Perspective

Abstract

In this introduction we clarify the nature and scope of value in service-dominant (S-D) logic, as well as briefly discuss how the essays in this volume relate to this framework. We also share some thoughts on the need for, and S-D logic's role in, the further theory development about value and value cocreation, in general, and marketing, in particular.

Citation

Vargo, S.L. and Lusch, R.F. (2012), "The Nature and Understanding of Value: A Service-Dominant Logic Perspective", Vargo, S.L. and Lusch, R.F. (Ed.) Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing (Review of Marketing Research, Vol. 9), Emerald Group Publishing Limited, Leeds, pp. 1-12. https://doi.org/10.1108/S1548-6435(2012)0000009005