TY  - CHAP
AB  - 
VL  - 8
SN  - 978-0-85724-897-8, 978-0-85724-898-5/1548-6435
DO  - 10.1108/S1548-6435(2011)0000008016
UR  - https://doi.org/10.1108/S1548-6435(2011)0000008016
ED  - Naresh K. Malhotra
PY  - 2011
Y1  - 2011/01/01
TI  - Review of Marketing Research
T2  - Review of Marketing Research: Special Issue – Marketing Legends
T3  - Review of Marketing Research
PB  - Emerald Group Publishing Limited
SP  - ii
Y2  - 2024/09/24
ER  -