8)
Review of Marketing Research
Review of Marketing Research: Special Issue – Marketing Legends
ISBN: 978-0-85724-897-8, eISBN: 978-0-85724-898-5
ISSN: 1548-6435
Publication date: 13 July 2011
Citation
(2011), "Review of Marketing Research", Malhotra, N.K. (Ed.) Review of Marketing Research: Special Issue – Marketing Legends (Review of Marketing Research, Vol. 8), Emerald Group Publishing Limited, Leeds, p. ii. https://doi.org/10.1108/S1548-6435(2011)0000008016
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited
- Review of Marketing Research: Special Issue – Marketing Legends
- Review of Marketing Research
- Review of Marketing Research
- Copyright Page
- List of Contributors
- Editorial Board
- Introduction – Review of Marketing Research: A Review of Legendary Contributions to Marketing
- Reflections on a Scholarly Career: From Inside Out and Back Again
- Legends in Marketing: A Review of Shelby D. Hunt's Volumes
- Philip Kotler's Contributions to Marketing Theory and Practice
- Looking through the Marketing Lens: My Journey so Far…
- Personal Reflections on My Research Contributions to Marketing
- Some Personal Reflections on Pricing Research
- A Journey of an Accidental Marketing Scholar
- Yoram “Jerry” Wind's Contributions to Marketing
- Lessons Learned during a Career
- Previous Volume Contents