TY - CHAP AB - VL - 8 SN - 978-0-85724-897-8, 978-0-85724-898-5/1548-6435 DO - 10.1108/S1548-6435(2011)0000008014 UR - https://doi.org/10.1108/S1548-6435(2011)0000008014 ED - Naresh K. Malhotra PY - 2011 Y1 - 2011/01/01 TI - Previous Volume Contents T2 - Review of Marketing Research: Special Issue – Marketing Legends T3 - Review of Marketing Research PB - Emerald Group Publishing Limited SP - 345 EP - 351 Y2 - 2024/03/29 ER -