7)
Review of Marketing Research
ISBN: 978-0-85724-475-8, eISBN: 978-0-85724-476-5
ISSN: 1548-6435
Publication date: 24 November 2010
Citation
(2010), "Review of Marketing Research", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 7), Emerald Group Publishing Limited, Leeds, p. iii. https://doi.org/10.1108/S1548-6435(2010)0000007015
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited
- Review of Marketing Research
- Review of Marketing Research
- Copyright page
- List of contributors
- Editorial board
- Introduction: Analyzing Accumulated Knowledge and Influencing future Research
- A backward glance of who and what marketing scholars have been researching, 1977–2002
- Dynamic strategic goal setting: theory and initial evidence
- Internet channel conflict: Problems and solutions
- Referral equity and referral management: the supplier firm's perspective
- A critical review of question–behavior effect research
- Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
- Structural modeling of heterogeneous data with partial least squares