TY  - CHAP
AB  - 
VL  - 6
SN  - 978-0-85724-728-5, 978-0-7656-2127-6/1548-6435
DO  - 10.1108/S1548-6435(2009)0000006008
UR  - https://doi.org/10.1108/S1548-6435(2009)0000006008
AU  - OHern Matthew S.
AU  - Rindfleisch Aric
ED  - Naresh K. Malhotra
PY  - 2010
Y1  - 2010/01/01
TI  - Customer Co-Creation
T2  - Review of Marketing Research
T3  - Review of Marketing Research
PB  - Emerald Group Publishing Limited
SP  - 84
EP  - 106
Y2  - 2024/04/18
ER  -