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Measuring Customer Lifetime Value

Review of Marketing Research

ISBN: 978-0-7656-2127-6, eISBN: 978-0-85724-728-5

ISSN: 1548-6435

Publication date: 10 November 2010

Citation

Singh, S.S. and Jain, D.C. (2010), "Measuring Customer Lifetime Value", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 6), Emerald Group Publishing Limited, Bingley, pp. 37-62. https://doi.org/10.1108/S1548-6435(2009)0000006006

Publisher

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Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited