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Measuring Customer Lifetime Value

Review of Marketing Research

ISBN: 978-0-7656-2127-6, eISBN: 978-0-85724-728-5

Publication date: 10 November 2010


Singh, S.S. and Jain, D.C. (2010), "Measuring Customer Lifetime Value", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 6), Emerald Group Publishing Limited, Bingley, pp. 37-62.



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