TY  - CHAP
AB  - 
VL  - 5
SN  - 978-0-85724-727-8, 978-0-7656-2125-2/1548-6435
DO  - 10.1108/S1548-6435(2008)0000005009
UR  - https://doi.org/10.1108/S1548-6435(2008)0000005009
AU  - Rao Vithala R.
AU  - Kartono Benjamin
AU  - Su Meng
ED  - Naresh K. Malhotra
PY  - 2009
Y1  - 2009/01/01
TI  - Methods for Handling Massive Numbers of Attributes in Conjoint Analysis
T2  - Review of Marketing Research
T3  - Review of Marketing Research
PB  - Emerald Group Publishing Limited
SP  - 104
EP  - 129
Y2  - 2024/04/24
ER  -