Can You See the Chasm?
ISBN: 978-0-7656-2125-2, eISBN: 978-0-85724-727-8
ISSN: 1548-6435
Publication date: 1 January 2009
Citation
Libai, B., Mahajan, V. and Muller, E. (2009), "Can You See the Chasm?", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 5), Emerald Group Publishing Limited, Bingley, pp. 38-57. https://doi.org/10.1108/S1548-6435(2008)0000005006
Download as .RISPublisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited