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Can You See the Chasm?

Review of Marketing Research

ISBN: 978-0-7656-2125-2, eISBN: 978-0-85724-727-8

ISSN: 1548-6435

Publication date: 1 January 2009

Citation

Libai, B., Mahajan, V. and Muller, E. (2009), "Can You See the Chasm?", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 5), Emerald Group Publishing Limited, Bingley, pp. 38-57. https://doi.org/10.1108/S1548-6435(2008)0000005006

Publisher

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Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited