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Can You See the Chasm?

Review of Marketing Research

ISBN: 978-0-7656-2125-2, eISBN: 978-0-85724-727-8

ISSN: 1548-6435

Publication date: 1 January 2009


Libai, B., Mahajan, V. and Muller, E. (2009), "Can You See the Chasm?", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 5), Emerald Group Publishing Limited, Bingley, pp. 38-57.



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