Role Theory Approaches for Effectiveness of Marketing-Oriented Boundary Spanners
ISBN: 978-0-7656-2092-7, eISBN: 978-0-85724-726-1
Publication date: 1 January 2008
Citation
Singh, J. and Saatcioglu, A. (2008), "Role Theory Approaches for Effectiveness of Marketing-Oriented Boundary Spanners", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 4), Emerald Group Publishing Limited, Bingley, pp. 148-182. https://doi.org/10.1108/S1548-6435(2008)0000004010
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited