TY  - CHAP
AB  - 
VL  - 4
SN  - 978-0-85724-726-1, 978-0-7656-2092-7/1548-6435
DO  - 10.1108/S1548-6435(2008)0000004008
UR  - https://doi.org/10.1108/S1548-6435(2008)0000004008
AU  - Merz Michael A.
AU  - Alden Dana L.
AU  - Hoyer Wayne D.
AU  - Kaushik Desai Kalpesh
ED  - Naresh K. Malhotra
PY  - 2008
Y1  - 2008/01/01
TI  - Brand Extension Research
T2  - Review of Marketing Research
T3  - Review of Marketing Research
PB  - Emerald Group Publishing Limited
SP  - 92
EP  - 122
Y2  - 2024/04/24
ER  -