How Much to Use? An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity
ISBN: 978-0-7656-2092-7, eISBN: 978-0-85724-726-1
Publication date: 1 January 2008
Citation
Folkes, V.S. and Matta, S. (2008), "How Much to Use? An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 4), Emerald Group Publishing Limited, Leeds, pp. 33-62. https://doi.org/10.1108/S1548-6435(2008)0000004006
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited