4)
Ad Hoc Reviewers
ISBN: 978-0-7656-2092-7, eISBN: 978-0-85724-726-1
ISSN: 1548-6435
Publication date: 1 January 2008
Citation
Malhotra, N.K. (2008), "Ad Hoc Reviewers", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 4), Emerald Group Publishing Limited, Leeds, pp. vi-vi. https://doi.org/10.1108/S1548-6435(2008)0000004002
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
- Review of Marketing Research
- Ad Hoc Reviewers
- Review of Marketing Research
- Formal Choice Models of Informal Choices
- How Much to Use? An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity
- Integrating Purchase Timing, Choice, and Quantity Decisions Models
- Brand Extension Research
- A Review of Eye-Tracking Research in Marketing
- Role Theory Approaches for Effectiveness of Marketing-Oriented Boundary Spanners
- Designing Price Contracts for Procurement and Marketing of Industrial Equipment
- About the Editor and Contributors