To read this content please select one of the options below:

Store Brands

Review of Marketing Research

ISBN: 978-0-7656-1306-6, eISBN: 978-0-85724-725-4

Publication date: 1 February 2007


Sayman, S. and Raju, J.S. (2007), "Store Brands", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 3), Emerald Group Publishing Limited, Leeds, pp. 132-151.



Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited