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On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and its Significance for Consumer Psychology

Review of Marketing Research

ISBN: 978-0-7656-1306-6, eISBN: 978-0-85724-725-4

ISSN: 1548-6435

Publication date: 1 February 2007

Citation

Eckhardt, G.M. and Houston, M.J. (2007), "On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and its Significance for Consumer Psychology", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 3), Emerald Group Publishing Limited, Bingley, pp. 81-108. https://doi.org/10.1108/S1548-6435(2007)0000003007

Publisher

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited