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Managing Customer Relationships

Review of Marketing Research

ISBN: 978-0-7656-1306-6, eISBN: 978-0-85724-725-4

ISSN: 1548-6435

Publication date: 1 February 2007


Bolton, R.N. and Tarasi, C.O. (2007), "Managing Customer Relationships", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 3), Emerald Group Publishing Limited, Bingley, pp. 3-38.



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