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Multilevel, Hierarchical Linear Models and Marketing

Review of Marketing Research

ISBN: 978-0-7656-1305-9, eISBN: 978-0-85724-724-7

ISSN: 1548-6435

Publication date: 1 January 2006


Oakle, J.L., Iacobucci, D. and Duhachek, A. (2006), "Multilevel, Hierarchical Linear Models and Marketing", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 2), Emerald Group Publishing Limited, Bingley, pp. 203-227.



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