To read the full version of this content please select one of the options below:

Multilevel, Hierarchical Linear Models and Marketing

Review of Marketing Research

ISBN: 978-0-7656-1305-9, eISBN: 978-0-85724-724-7

ISSN: 1548-6435

Publication date: 1 January 2006

Citation

Oakle, J.L., Iacobucci, D. and Duhachek, A. (2006), "Multilevel, Hierarchical Linear Models and Marketing", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 2), Emerald Group Publishing Limited, Bingley, pp. 203-227. https://doi.org/10.1108/S1548-6435(2005)0000002011

Publisher

:

Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited