Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations
ISBN: 978-0-7656-1305-9, eISBN: 978-0-85724-724-7
Publication date: 1 January 2006
Citation
Yin Lam, S. and Parasuraman, A. (2006), "Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 2), Emerald Group Publishing Limited, Leeds, pp. 151-176. https://doi.org/10.1108/S1548-6435(2005)0000002009
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited