TY  - CHAP
AB  - 
VL  - 2
SN  - 978-0-7656-1305-9, 978-0-85724-724-7/1548-6435
DO  - 10.1108/S1548-6435(2005)0000002008
UR  - https://doi.org/10.1108/S1548-6435(2005)0000002008
AU  - Miller Gina L.
AU  - Malhotra Naresh K.
AU  - King Tracey M.
ED  - Naresh K. Malhotra
PY  - 2006
Y1  - 2006/01/01
TI  - Categorization
T2  - Review of Marketing Research
T3  - Review of Marketing Research
PB  - Emerald Group Publishing Limited
SP  - 109
EP  - 150
Y2  - 2024/04/24
ER  -