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Consumer Use of the Internet in Search for Automobiles

Review of Marketing Research

ISBN: 978-0-7656-1305-9, eISBN: 978-0-85724-724-7

Publication date: 1 January 2006


Malhotra, N.K. (2006), "Consumer Use of the Internet in Search for Automobiles", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 2), Emerald Group Publishing Limited, Bingley, pp. 81-108.



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