TY  - CHAP
AB  - 
VL  - 2
SN  - 978-0-7656-1305-9, 978-0-85724-724-7/1548-6435
DO  - 10.1108/S1548-6435(2005)0000002006
UR  - https://doi.org/10.1108/S1548-6435(2005)0000002006
AU  - MacInnis Deborah J.
AU  - Patrick Vanessa M.
AU  - Whan Park C.
ED  - Naresh K. Malhotra
PY  - 2006
Y1  - 2006/01/01
TI  - Looking Through the Crystal Ball
T2  - Review of Marketing Research
T3  - Review of Marketing Research
PB  - Emerald Group Publishing Limited
SP  - 43
EP  - 80
Y2  - 2024/09/22
ER  -