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Correspondence Analysis

Naresh K. Malhotra

Betsy Rush Charles

Review of Marketing Research

ISBN: 978-0-7656-1304-2, eISBN: 978-0-85724-723-0

Publication date: 1 January 2005

Citation

Malhotra, N.K., Rush Charles, B. and Uslay, C. (2005), "Correspondence Analysis", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 1), Emerald Group Publishing Limited, Leeds, pp. 285-316. https://doi.org/10.1108/S1548-6435(2004)0000001011

Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited