TY  - CHAP
AB  - 
VL  - 1
SN  - 978-0-85724-723-0, 978-0-7656-1304-2/1548-6435
DO  - 10.1108/S1548-6435(2004)0000001009
UR  - https://doi.org/10.1108/S1548-6435(2004)0000001009
AU  - Bharadwaj Sundar G.
AU  - Varadarajan Rajan
ED  - Naresh K. Malhotra
PY  - 2005
Y1  - 2005/01/01
TI  - Toward an Integrated Model of Business Performance
T2  - Review of Marketing Research
T3  - Review of Marketing Research
PB  - Emerald Group Publishing Limited
SP  - 207
EP  - 244
Y2  - 2024/04/23
ER  -