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Toward an Integrated Model of Business Performance

Sundar G. Bharadwaj ,

Rajan Varadarajan

Review of Marketing Research

ISBN: 978-0-7656-1304-2, eISBN: 978-0-85724-723-0

Publication date: 1 January 2005

Citation

Bharadwaj, S.G. and Varadarajan, R. (2005), "Toward an Integrated Model of Business Performance", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 1), Emerald Group Publishing Limited, Bingley, pp. 207-244. https://doi.org/10.1108/S1548-6435(2004)0000001009

Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited