To read this content please select one of the options below:

Toward an Integrated Model of Business Performance

Review of Marketing Research

ISBN: 978-0-7656-1304-2, eISBN: 978-0-85724-723-0

Publication date: 1 January 2005


Bharadwaj, S.G. and Varadarajan, R. (2005), "Toward an Integrated Model of Business Performance", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 1), Emerald Group Publishing Limited, Bingley, pp. 207-244.



Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited