Review of Marketing Research
ISBN: 978-0-7656-1304-2, eISBN: 978-0-85724-723-0
Publication date: 1 January 2005
Citation
Malhotra, N.K. (2005), "Review of Marketing Research", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 1), Emerald Group Publishing Limited, Leeds, pp. ix-xii. https://doi.org/10.1108/S1548-6435(2004)0000001004
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited