To read this content please select one of the options below:

Consumer Action

Review of Marketing Research

ISBN: 978-0-7656-1305-9, eISBN: 978-0-85724-724-7

Publication date: 1 January 2006


Bagozzi, R.P. (2006), "Consumer Action", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 2), Emerald Group Publishing Limited, Bingley, pp. 3-42.



Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited