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The Resource-Advantage Theory of Competition

Review of Marketing Research

ISBN: 978-0-7656-1304-2, eISBN: 978-0-85724-723-0

Publication date: 1 January 2005


Hunt, S.D. and Morgan, R.M. (2005), "The Resource-Advantage Theory of Competition", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 1), Emerald Group Publishing Limited, Bingley, pp. 153-206.



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