An Interview with Milena Pighi, Head of Corporate Social Responsibility at the BMW Group

Abstract

Milena Pighi joined the BMW Group in 1998 as a spokesperson for Corporate Communications in Italy. In 2004, she moved to Munich, Germany, to take charge of steering and managing Corporate Communications for BMW Group subsidiaries around the globe. In January 2013, she was appointed Head of Corporate Social Responsibility for the BMW Group. The BMW Group is involved in more than 200 educational, social, cultural, environmental, and sports projects in over 42 countries worldwide. Its social commitment relies on partnerships worldwide. These not only have to fit the carmaker's core competencies but also deliver measurable success. With 33 million euros invested annually in corporate social responsibility, the Munich company really wants to make an impact. In this interview, we explore the BMW Group's motivation to be a global leader in CSR and how its outlook on responsible global leadership translates into tangible actions.

Citation

Szkudlarek, B. (2022), "An Interview with Milena Pighi, Head of Corporate Social Responsibility at the BMW Group", Osland, J.S., Reiche, B.S., Szkudlarek, B. and Mendenhall, M.E. (Ed.) Advances in Global Leadership (Advances in Global Leadership, Vol. 14), Emerald Publishing Limited, Leeds, pp. 221-225. https://doi.org/10.1108/S1535-120320220000014015