Managing Sustainability for Economic Return in the Multinational Enterprise

Abstract

This chapter seeks to explain the global influences and dynamics that have led to an eclipsing of corporate social responsibility (CSR) in multinational enterprises in favor of a rapid integration of sustainability practices within corporate strategy, operations, and marketing. The notion of the shareholder primacy norm is surveyed in light of new financial and strategic models for creating value for both shareholders and stakeholders. The purpose of the chapter is to put forward a model that indicates how a standard financial model for the firm might be re-cast to support a corporation's intent to invest in sustainability activities.

Citation

Thompson, M.J. (2011), "Managing Sustainability for Economic Return in the Multinational Enterprise", Mobley, W.H., Li, M. and Wang, Y. (Ed.) Advances in Global Leadership (Advances in Global Leadership, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 117-135. https://doi.org/10.1108/S1535-1203(2011)0000006009