The Meaning and Importance of Leadership in Strategic Alliances

Abstract

Strategic Alliances (SAs) have become widely used by global businesses for pursuing strategic goals.¹ Because of the special nuances that can make these kinds of joint ventures (JVs) effective means for achieving challenging strategic goals, they are generally more difficult to establish and manage. Some of the larger, more successful users of SAs recognize the special nature of these relationships and some such as Cisco and Pfizer have even created high-level divisions or departments in their organization explicitly focused on planning, pursuing, and managing outside strategic partnerships. These units not only monitor the alliances (in some cases, dozens at a time) but also develop tools and insights that will allow the organization to engage in SA more successfully.

Citation

Reinfeld, W. (2009), "The Meaning and Importance of Leadership in Strategic Alliances", Mobley, W.H., Wang, Y. and Li, M. (Ed.) Advances in Global Leadership (Advances in Global Leadership, Vol. 5), Emerald Group Publishing Limited, Leeds, pp. 159-194. https://doi.org/10.1108/S1535-1203(2009)0000005011