TY  - CHAP
AB  - Much of the idea exchange and evaluation that are part of the creative process occur in groups. It is often presumed that groups facilitate these processes, but much research indicates that groups often hinder effective exchange of ideas and that they may not facilitate their evaluation. We summarize the factors that limit the potential of groups in these domains and use the cognitive–social–motivational model (Paulus & Brown, 2003, 2007) to highlight the conditions under which group creativity is enhanced. In particular, we focus on the conditions under which groups can actually outperform similar size sets of individuals and thus provide evidence for synergy in creative groups.
VL  - 12
SN  - 978-1-84950-583-3, 978-1-84950-584-0/1534-0856
DO  - 10.1108/S1534-0856(2009)0000012005
UR  - https://doi.org/10.1108/S1534-0856(2009)0000012005
AU  - Baruah Jonali
AU  - Paulus Paul B.
ED  - Elizabeth A. Mannix
ED  - Jack A. Goncalo
ED  - Margaret A. Neale
PY  - 2009
Y1  - 2009/01/01
TI  - Enhancing group creativity: the search for synergy
T2  - Creativity in Groups
T3  - Research on Managing Groups and Teams
PB  - Emerald Group Publishing Limited
SP  - 29
EP  - 56
Y2  - 2024/09/19
ER  -